Top 3 Reasons Behind Douyin Popularity
In recent years, the yearning for a better life has become one of the main ambitions for Chinese people. We think the reason why Douyin has become so popular is that it captures the main contradictions in Chinese society. The platform addresses the unbalanced and inadequate development, and the people’s ever-growing needs for a better life.
People who have achieved a life of comfort are happy to share it on Chinese social media. On the other hand, people who want to improve their own conditions are attracted by those videos shared online. This phenomenon perfectly reflects Douyin’s slogan: “Record a good life.”
In this article, we will look at some of the reasons behind Douyin’s success. Let’s dive right in.
The solution to Pain Points of Young People
In China, we live in a relatively highly developed environment where we no longer have to think about survival in terms of war, hunger, disease. The only thing we need to think about is how to manage our lives better. Nowadays, people who want to make a living often have to pay a very high cost. Most of the time investment is likely to occur in choosing what to eat, where to go, how to entertain ourselves, what job should I do. Every rational choice means the loss of time. The more we demand quality of life, the more time we invest in it, and the more it costs us.
After these premises, let’s switch back to Douyin. To comply with time, Douyin has purposely launched a 15-second short video to solve young people’s time fragmentation. The Douyin short video format has become increasingly popular. The video plays directly after the application’s launch, which does not require you to click again, and the content will fill the entire screen. Direct play allows you to reduce the time of getting the content, and the full screen allows you to immerse yourself in the content without being distracted by anything else. The mechanic to switch video is simple and intuitive. You have to slide your finger to the phone sides to control the various functions.
Users Addiction to Short Video Format
To analyze this point, we need to ask why people want to play Douyin. Of course, users will name a variety of reasons, such as “popular,” “friends are playing,” and “I heard there are many girls in it.” In fact, users of Douyin have one thing in common: they come to watch the videos. So what is the idea behind the short video creation?
Short Videos allows for more choice. The app lets you easily jump from a video to another. In this way, when you watch Douyin, you find yourself switching videos for hours in the hope of finding something more appealing in the next one. The algorithm behind the scenes is well crafted to study your interest and show you the content topics you most like.
Have you been watching more about beautiful young ladies? or maybe cars? Well, the application will directly promote to you more and more of the relative content. The 15 seconds video format was designed especially for this reason, complying with today’s less patient and need for instant gratification.
Excellent User Experience
As anyone who has used Douyin should know, users can easily create great content with the built-in editor tool. This feature greatly encourages the production of videos. All the app functions are well presented and easy to access. You can conveniently add music, text, and special effect to your content. For these reasons, you will promise yourself to watch just a video, while instead spending hours on Douyin.
Hopefully, this article gave you some new insights about Douyin. If you would like to know more about Social Media Marketing in China, you are welcome to consult our solutions.
