Chinese Social Media Marketing: Top 5 Reasons Why Choosing Douyin
Happy to see you again! Last time we have explained the distinction between Douyin vs. TikTok. Today, We would like to introduce you to some of the reasons why a foreign business cannot miss doing marketing on Douyin. Here below, you can find listed the top reasons.
About Douyin
Douyin is social software for music creative short videos developed by Beijing ByteDance. The video duration is 15 seconds to one minute. Users can shoot short videos and match suitable music to become influencers. The software system will recommend and update its videos according to the users’ preferences.
As a leading company in the industry, Douyin not only has more than 518 million daily active users in the Chinese market, but it also reaches outside of China. TikTok has jumped to first place in the US market (before being banned). In Japan, Thailand, Indonesia, Germany, France, and Russia have repeatedly ranked first in the local app store and Google Play total list.
Reason Why Choosing Douyin
- Precise Marketing
There is no clear division of Douyin users. The platform can realize accurate and personalized push based on the users’ choices, preferences, portraits, and locations to meet different user levels. Douyin uses big data to analyze user preferences, and achieve personalized promotion. This method is more in line with user interests and needs, which increases the conversion rate of traffic monetization. Besides, pushing short video content with product links shortens the user’s consumption reaction time and payment process. In addition, this method dramatically increases the user’s purchase behavior and desire.
- Natural Promotion of Content
Douyin short video marketing occurs in specific settings. The brand promotion is carried out naturally through real people sharing their content. The content created is original, and it is highly more engaging to the end consumers than traditional advertising.
- Combination of Sound and Picture Editing
Douyin’s short video content is simple to produce and share, and the production cost is low. Furthermore, the production cycle is quite short. Douyin format has changed the difficulty of large-scale use of traditional video marketing. The presentation of high-quality PUGC gives the brand/product a wide range of opportunities, allowing a company to improve its image rapidly.
- Community Building
In the new era of internet, everyone, even the receiver of information, is also the content distributor. The interaction and sharing between users can increase their loyalty to a brand. Simultaneously, the presence of many stars, internet celebrities, and KOLs will attract tens of thousands of fans.
- Social Media Feature Integration
As a short video platform, Douyin has Social Media characteristics. On the one hand, when the creator releases videos, the platform will carry out accurate delivery. Users can follow them, which is conducive to forming a stable relationship. On the other hand, Douyin has added an appropriate amount of chat interaction function to the messages, grouping users with the same interest. Users can share in their friend circles to obtain brand recognition and some benefits.
Conclusion
Through Douyin, you can find out about every different kind of person and your potential clients. Everything is possible here. EhaiTech is a professional integrated digital marketing agency with massive social media resources and an extensive client database. For more information about business promotion in China, contact us and get started!
