Content is the king! Even in the Chinese digital marketing world, content marketing will be the driving instrument of sales. Search engines and social media already know this point. Therefore, all major platforms are adapting their algorithm to better suit new developing users’ search trends. What is the result? Content marketing explosion in popularity! In the past, we already talked about the Top 4 Content Marketing Strategies that Can Double ROI in 2021. Today, we talk about 3 new innovative approaches to Chinese digital marketing. Let us take a look.
What is Content Marketing? Content Marketing is a strategic marketing method that focuses on creating valuable, brand-related, and consistent content to attract and retain target audiences and ultimately bring customer benefits. Put it simply, you give the audience what they are looking for. After this premise, what are the new trends in marketing?
Content tailored for smart devices gets priority
In 2020, the use of smart devices will be on the rise, and at the same time, the demand for customized content will also grow. Since Amazon, Google, Microsoft, Apple and other big companies already have their own smart devices, by next year, more than half of online searches will be based on voice search. The Chinese market is not different, as Alibaba and Xiaomi have already developed their own version of smart assistants.
This means that your content should also be tailored to match voice search queries. You must remember that voice search queries are usually longer than text search queries. On average, text search queries are 2-3 words in length, while voice search queries are 6-7 words in length. Most voice search queries also begin with question phrases, such as “What’s the weather like today?” or “Where can I buy handmade cards for Christmas?”
Voice search queries are also very location-specific. When someone says, “find a good doctor near me,” the device will display the results of doctors available within a radius of 2-3 kilometers from the user’s location. Local businesses need to optimize their keywords accordingly in order to take advantage of the ubiquity of voice search.
Integrate AI into a content marketing strategy
The future of content marketing will be driven by artificial intelligence. Artificial intelligence will bring revolutionary changes in the coming year, and marketers will use this data to create personalized content for target audiences. Using AI data, companies will be able to customize content based on user preferences, buying behavior, demographics, age, and occupation, thereby stimulating consumer interest in specific brands.
More than 70% of consumers agree that they use marketing messages tailored to them. Brands also need to maintain transparent data collection policies with consumers. When collecting a person’s personal information (such as his email ID, address, and phone number), there should be an option for the user to allow or prohibit the brand from collecting it.
Remarketing content to generate leads
Remarketing content will grow in 2021. Remarketing is showing users on the Internet about products they have already viewed on your website. Remarketing has twice the conversion opportunity than almost anything else. This method has great potential in the near future because, according to consumer behavior, the more people see an ad, the more likely it is to convert.
In this regard, search engine and social media paid ads can finally convince the customers that are not fully committed to the purchase. Being constant and keep reaching out to clients in the right way will be the key to your success in China.
Conclusion
In the coming year, content marketing will become very personal and interesting. With the rise of AI, smart devices, and voice search, content marketing will become everything for brands that want to leave their mark on the Internet. Therefore, before the start of the new year, invest wisely, and develop a reliable content marketing strategy. At EhaiTech, you will meet with our specialists, which provide you with valuable suggestions about your expansion in the Chinese market. You are welcome to see our solutions!
