The new year is approaching, and there is no better time than now to double-check your content marketing strategy and develop a solid plan to double your ROI in 2021. We can assume from the current marketing trends that the future of content marketing will undergo tremendous changes in content creation and online distribution methods.
Unless you develop a solid content creation strategy for the coming year, you will not be able to effectively attract your target audience. 60% of companies still have not focused their attention on content marketing. For them, unless they seek help from professionals and content marketers who can help take advantage of online businesses, it will only be more difficult. Do not worry! Let’s take a look at the potential top content trends in 2021:
- Establish subject authority
Gone are the days when writing short content was considered more than enough. Today, people surf the Internet to learn all kinds of interesting topics, from sports to fashion to medicine to politics. This means that in addition to providing information, your content must be authoritative and extensive.
In 2021, most of the content you post online must be long-form content and cover every topic that may belong to a given topic. The sole purpose of creating this type of long-form content is to provide users with extensive knowledge in a single post without them having to visit multiple websites to understand a given topic. With topic cluster contents, you can interact with your audience longer, build authority for them, and provide a stronger service than your competitors.
- Create content excerpt variants
For most marketers, another content marketing trend in 2020 will be to practice content fragment changes. When you share a post online on social media channels, create multiple variations of the post, and share them. Check the engagement level of each post and try to understand the most effective way to attract your audience. You can choose to try different formats, which may be different, including length, method, and complexity, and add different CTAs for each format.
- Try out different forms of content
Inheriting the tradition, in 2020, marketers will also be encouraged to try various forms of content to meet the growing needs of audiences from all walks of life. Some people may prefer to read lengthy blog posts, while others may prefer podcasts or video tutorials.
Currently, video is one of the most popular forms of online content. Billions of videos are watched on Douyin every day. Wechat is also becoming an increasingly popular platform for publishing brand videos, video blogs, and real-time streaming.
Social applications such as Bilibili are widely spread due to their functions. For example, AR filters allow users to add emoticons and pictures such as cat ears, dog noses, etc. Augmented reality applications will become more and more the key to digital marketing in China.
- Implement effective influencer marketing strategies
In 2020, influencer marketing has grown rapidly, and every big and small brand is trying to attract influencers and celebrities from all over the world to recognize their products and services. However, with the sudden popularity of influencers on the Internet, there are reports of cases of buying fake followers, and there is a lack of transparency.
In 2021, Internet celebrity marketing will continue to grow, and brands attach great importance to Internet celebrities that work with them. Celebrities will slowly move away from the influencer marketing scene, as most brands are looking for niche influencers who can connect with brands and promote them on a professional and personal level.
Brands will also look forward to establishing long-term partnerships with these niche influencers instead of working with them on a marketing campaign basis.
As brands will try to merge content marketing, influencer marketing, and social media marketing to have a stronger impact on target audiences, audio and video content will still dominate influencer marketing in 2021.
Conclusion
No one knows the future for certain! However, the key is preparation. Having a well-structured marketing plan will determine the success or failure of a brand. Hopefully, this article provided you with useful insights into digital marketing in China. Our team at EhaiTech welcomes the opportunity to introduce you to our solution for your business. Contact us!
