If someone asks you what is the essence of formal search engine optimization? I hope that the answer is no longer “crazy external links”. Nowadays, Baidu is no longer the search engine of a few years ago, and a large number of algorithm updates have placed higher demands on the thinking and techniques of search engine optimizers. However, Baidu SEO prefers systematic optimization of the user experience, and the optimization part of the site is not just the era of relying on keywords and titles to take the world. Here, we present 8 core elements and thinking trends through the experience accumulated over the years, and I hope it will be helpful to you. Let us take a look.
- The content of the landing page is to solve the problem rather than just describe the problem
For example, when someone searches for “what clothes to wear for marriage”, the best page content should have several directions: “20 recommended wedding collocations for male guests”. Because the user behind this search term guessed that he is going to attend a wedding, the ultimate solution to his problem is where to buy clothes instead of letting him learn how to match clothes. Therefore, when optimizing this keyword, our content should address his final needs so that the traffic and conversion effect will be better. In a nutshell, when picking keywords, do not passively describe a thing but aim at solving the problem of your user inquiry.
- “Loading speed” the faster, the better
In the era of information fragmentation, no one wants to give you the opportunity to wait, so the opening and loading speed of a website is more important than any optimization point. The shorter the open time, the higher the user satisfaction. The same is true for search engines. So when optimization comes up, consider what points can be done to speed up, such as CDN, useless code removal, server broadband upgrade, cache, page slimming, pure static page optimization actions.
- Enhance UI, UX, and branding for trust and participation
Many users will have a first bad impression after opening the website. The page design needs UI & UX investment and the brand’s own word of mouth to endorse. Otherwise, it will be difficult for users to generate trust and participation on the website. The most practical approach is to refer to the better sites in the industry to imitate, purchase the paid version of the website template, or let users participate in each design link.
- Avoid all kinds of elements that drive users to leave the page
Many pop-up windows, fixed bay windows, and advertising spaces will make users disgusted and abandon the entire browsing process. This is the part to be avoided and removed in the optimization process. Consider more native ways to implant these elements or reward users for completing the process. At the same time, avoid the possibility that spiders are difficult to crawl on the code, thereby reducing the probability of being downgraded by search engines.
- Keyword implementation
Regular keyword implementation (called word filling) should also be continued, such as Title, H1, keywords in the article, outer link anchor text, inner link anchor text, picture ALT text, URL, picture naming, etc. I won’t go into more detail as this can become quite technical, and we will revisit the topic another time.
- Creation of unique valuable content
After all, marketing can’t escape content quality. Good content includes: Provide a unique visual experience, front-end interface, appropriate fonts, and function buttons. The content must be useful, high-value, high-reliability, and interesting. Remember the fast opening speed (no ads). Ultimately, the content needs to use complete, accurate, and unique information to solve or answer questions.
Conclusion
Although the above knowledge points have a certain value, they are too scattered after all. To do SEO, you must understand the knowledge points of the entire system to be invincible in the industry. Our team at EhaiTech can help you out by dealing with your website development and Baidu SEO optimization. Contact us to learn more about our services!
