Top 6 Reasons Why Your Content Rank Low in Baidu
Search Engine Optimization (SEO) contains a lot of content: keywords, content, meta-information, backlinks, technical issues, guidelines, search engine algorithms, etc. For these reasons, it may be difficult to determine the exact reason why a website cannot rank high in the Baidu search engine results page (SERP). If you are struggling with the same issue and don’t know where to study, then this blog post is for you.
Here are six reasons why your content may not rank high in Baidu and ways to solve this problem.
- Missing meta information
Meta-information includes the meta title and meta description of any web page. Meta information is not as important as it was ten years ago. Now, there are more important search engine ranking factors that have a greater impact on website ranking in Baidu.
However, this does not mean that you do not need to provide search engine-related and useful meta information to always maintain a good ranking.
Meta titles and meta descriptions serve multiple purposes:
Meta information helps search engines understand the main theme of your page. In turn, this allows search engine algorithms to rank your content for the correct keywords and keyword phrases.
Secondly, meta-information can also attract more clicks and increase the organic click-through rate. This sends a positive signal to search engines that users prefer your content in the SERP.
Make sure to create a unique meta title and meta description for each page. It is also important to include your main keywords and LSI keywords in both meta tags. Finally, the meta description and meta title should be interesting, compelling, and a true description of the content of the page.
- Low quality or thin content
The quality and quantity of website content can support any search engine optimization strategy. You may have done other things wrong, but if your content does not meet the standards, it will be difficult for you to rank at the top of the Baidu search.
If you’re struggling to achieve higher rankings, it’s best to review your content and find out why it’s not working.
First, start with the best performing content. You can find this information in the Baidu Analytic tool (behavior reports). Try to determine the patterns in the best performing blog posts, for example, the length of the blog post, the main topic, and subtopics, the usage of subtitles and graphics.
This will provide you with a template that you can use and try to replicate more frequently.
Generally, there are three basic rules to follow when creating high-quality content:
Make sure it does solve the problem for your target audience. Create long-form content that may rank on the first search engine results page. Before posting, please review your content impartially and determine if it is better than the post currently ranking on the first search engine results page.
- Weak backlink profile
Insufficient backlink profiles are another major reason why many websites are struggling with search engine optimization and higher search engine rankings.
Backlinks are a vote of confidence for other websites. High-quality backlinks from reputable and reputable websites show search engines that your content is worth it.
If your backlink profile is weak, it will be difficult for you to rank at the top of the SERP. You can use the backlink test to check the backlinks of your website.
Here are some rules or best practices regarding backlinks that you need to keep in mind:
(1) Your backlink profile should look natural. This includes backlinks from authoritative websites and less popular websites.
(2) The quality of the backlinks your website has is more important than the total number of backlinks. Quality over quantity!
- Slow loading speed
The loading speed of your website is now an important factor in search engine rankings. There is a direct relationship between search engine rankings and faster loading websites.
Permanently loaded websites will directly affect the user experience. The loading speed of the website will also directly affect the conversion rate, which in turn affects revenue. Approximately 79% of customers said that if they are not satisfied with the performance of the website, they are unlikely to buy goods from the website.
- Mobile unfriendly and usability issues
Mobile devices have become an integral part of search engine optimization. After all, mobile traffic has officially exceeded desktop traffic. Baidu has also turned to mobile-first indexing, which only enhances the importance of mobile devices and traffic in the SEO field.
If your website is not mobile-friendly, it will be difficult for you to rank at the top of the SERP. Ensure that all content is easily accessible, navigable, and functional on the smaller screen size. In addition, please pay attention to ads on mobile devices, which may have a significant adverse effect on the search engine ranking of your site.
- Not complying with Baidu Guidelines
Baidu provides some quality guidelines that website owners must follow in order to better achieve higher search engine rankings.
The gist of this guide is to create valuable, useful content for human readers (not search engines) and provide the best experience for website visitors.
In addition to these quality guidelines, Baidu has also specified several black hat SEO practices that no one should follow. If a website participates in any of these prohibited black hat SEO practices, it may not be able to rank at the top of the SERP. If you are interested in finding out what problems prevent you from achieving better exposure in Chinese online marketing, contact us! We will make for you a customized proposal to help you develop your business in China market.
