Douyin VS Tiktok：Some Difference that You Need to Know
When you sit in the subway, and you start listening to a piece of well-known background music, you know it is Douyin. If you have come to China, you will find out that almost everyone in public areas has downloaded Douyin on their phone. That’s not an exaggeration. According to statistics from QuestMobile, the monthly active users of Douyin reached 518 million in March 2020 (meaning one in 2.7 people use Douyin). The average monthly usage time per person is around 1709 minutes. It seems like TikTok has similar treatment overseas, as its monthly active users have exceeded 100 million in the US. The app has been downloaded approximately 2 billion times worldwide.
At this moment, you may be confused about what is the relationship between these two apps. Tiktok is the oversea version of Douyin from the same company Bytedance. They are similar but also have some differences. Following, we will present to you their main distinction!
Registrationand log in
The registration and login methods of Douyin mainly include the mobile phone number, WeChat, QQ, Toutiao, and Weibo. Accounts are generally divided into personal numbers and authentic corporate accounts. The registration and login methods of TikTok mainly include the overseas mobile phone number, Facebook account, personal email, and Twitter account. Although there are also enterprise and brand authentication accounts, there are primarily personal accounts.
Search Criteria
Douyin
The search rules are mainly based on keywords. Accounts with more fans and likes are ranked above. If it is an enterprise authentication account, it will be ranked higher than the general one. The criteria are based on the keywords ranking, recommendation, popularity, and users’ psychological pursuit.
TikTok
Search rules: For account search, you can directly search for global accounts, but first, you need to know its existence. Overall, the content presented on TikTok is similar to that on Facebook, with priority and preference for localization.
For example Japan, South Korea, Hong Kong, Macao, and Taiwan belong to the East Asian cultural circle. If you are only a small account, people can only notice you in their region or country. At the same time, a bigger corporation account is promoted worldwide. Besides, even if the same video is posted in Japan, South Korea, and Hong Kong, people in Japan are more likely to see comments from Japanese people. Similarly, those in South Korea will see South Koreans’ words, even if they want to see all of them. Thus, the order of comments will change due to differences in countries or regions.
Monetization
Douyin:
Mainly include selling goods in Taobao and Jingdong through Douyin window（商品橱窗）. Other ways can be for influencers to add goods to their profile and redirect the traffic pool to Wechat.
TikTok:
The links redirect to Amazon for selling goods. However, it seems that users in part of countries and regions can use Amazon to cash out. If you cannot go to Amazon, you can divert your fans to Youtube to covert through other means.
Conclusion
Douyin, actually, is one of the main channels to promote yourself if you want to expand your business in China. If you want to enter the Chinese market, please feel free to contact us. EhaiTech will provide you with a one-stop and reliable service!
